Want to know how I won $150 worth of shoes from Zappos.com? Simple. First, I use Twitter.com. If you don't know what Twitter is, or want me to explain it, you're out of luck. I've decided to no longer play the role of Twitter evangelist. It is what it is. If you you use it, and you follow @zappos_alfred, you could win free shoes too.
What is it about freebies that delight me so? I get warm fuzzies just thinking about how I will spend my coupon. It's a feeling akin to that warm, cuddly, 3 drink buzz feeling I used to get when I had the time to drink (whenever that was).
I should do a reputation management case study on Zappos.com. Everything I hear about them tells me that they'd serve as a stunning example for most of my ORM clients. In fact, I just referenced Zappos yesterday during a client meeting. This multi-billion dollar company we were talking to needs some online reputation management and I referenced Zappos several times during the conversation as a company dedicated to connecting with their customers.
That said, I'm just glad to know that there are companies out there who really focus on people because they know that people are the source of their fortune and success. Companies like Zappos give me hope that ecommerce (or any commerce, for that matter) doesn't have to be a heartless, moneygrubbing enterprise.
© 2008 – 2010, Daniel Dessinger. All rights reserved.
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